Darren Rowse from Problogger.net and Glenn Murray from Divine Write have released a new eBook called “The Copywriting Scorecard for Bloggers”.
Overall, I think it’s a great little eBook that will keep you focused on the reasons why you’re writing each and every blog post in order to move you closer to achieving your goals.
Read the full The Copywriting Scorecard for Bloggers eBook Review.
I send The Weekly Review to subscribers of womeninbusiness.com.au . Every Friday I’ll share it here too.
| About
The Weekly Review is a wrap up of the best in online business & marketing each week. Short, sweet and sent every Friday. Subscribe here and get it delivered straight to your inbox. On the Internet Ben and Jerry’s customers say they want social media and the good ol’ email newsletter. It’s definitely my number one choice for effective communication. PayPal has launched a new website that allows Australians to shop from international stores that don’t ship worldwide. Ka-ching. If you’re in Sydney August 24 you might want to check out the next Digital Citizens event. It’s focusing on social media and digital PR for small business. I’ve heard really good things about their events. On Twitter Am liking Google’s Font Previewer – use it to put fancier fonts on your blog http://bit.ly/ckXMHY via @theblogstylist The Power of Unplanning Your Business http://bit.ly/abid4y via @justbrilltrees 95 strategies for work/life balance when you work from home. http://bit.ly/avS6yW via @mumsguide 14 Tactics To Attract More Email Subscribers http://bit.ly/cJNUcE via @yarostarak On womeninbusiness.com.au We profiled online business pioneer, Krista Eppelstun from Mylookbook. Louise from Table Tonic kindly answered our questions in a new series called “How to Quit Your Day Job.” Long time reader, Kirsty, asked “Should I add the Facebook “Like” feature to my products and services page?” Get all the top tips from the Problogger event in this video. Keep an eye out at 7:06 for my top tip. Jess from Fashion Clique gave us a new look for working at home. No PJ’s in sight. Just the way it should be.
Behind the Scenes
I met with a couple of online business women last week who had gathered a collective of creative people, rented a space and now share the costs while working individually. Do you work at home? Do you have any tips for getting rid of that isolated/insular feeling? Leave a comment below and let me know. Cheers, |
Enrollment has opened for my first online training course. The 5 week course is run entirely online giving you the flexibility to learn at your own pace.
The course is designed to help solo and small business owners improve their website, attract traffic, build an audience and maximise the conversion of visitors into customers.
The online course is run over 5 weeks with 3 lessons per week posted on Mondays, Wednesdays and Fridays. You can work at your own pace, with downloadable worksheets to help guide you through the process.
If you don’t complete the course work in the 5 weeks – you’ll still have access to the material for 2 weeks after lessons finish.
Over the course duration you’ll:
Review your website
Make a simple online marketing strategy
Learn how to use search engines to attract free targeted traffic to your website
Learn how to use your time on social media and networking effectively to help build an audience
Implement a low-cost email marketing campaign that builds relationships and adds value to your audience
Learn how to improve your business results from your web presence
There’s less than 20 places left in the first intake. As an incentive to join the course as part of the first group I’ve taken $100 off the regular price of $397 so you can enroll now for $297. The next time this course runs it will cost $397.
The course outline has hit a nerve with solo and small business owners – attracting an incredible amount of interest. Head over and check out the full details or enroll now to secure your place.
After months of deliberation about my next move with womeninbusiness.com.au I’ve decided to launch my first online training course.
Online Business Overhaul is a 5 week online training course that helps solo and small business owners take their online business results from ho-hum to pow-pow.
In regular words – that means I help you:
There are 5 modules consisting of 3 lessons each week and there’s only 35 places available for the first intake. Enrolment opens Wednesday 25th, March and classes commence Monday 5th, April. Full details including course outline and costs here.
If you’re after a course that gets your online business goals back on track and leaves you with step by step action plan to attract more traffic, build an audience and maximise meaningful transactions then I’d love you to consider my new online training course – Online Business Overhaul.
$17.95 AUD | 27 pages | 1.7Mb | PDF
The rise in popularity of Twitter means that business can no longer ignore this social media platform.
This article teaches you how to use Twitter for business to increase website visitors, leads & sales by connecting with people. Note: This article is an updated version of the eBook “Using Twitter for Business”.
Practical Mag articles are written by Clare Lancaster, a communication design professional with over 10 years of online business development and marketing experience.
Clare runs several online businesses, her work has been featured in the Wall Street Journal and Forbes and she is a regular columnist for Nett Magazine.
Visit the shop to browse more online business & marketing articles.
$17.95 AUD | 27 pages | 2.5Mb | PDF
It’s one of the most common questions I get asked and an important issue for any business with a website.
There’s a million and one ways to get more website visitors.
This article is designed to introduce you to the only 2 strategies you need. Based on these strategies, it takes you through 12 online marketing tactics that you can use to attract the right type of visitor to your website.
Practical Mag articles are written by Clare Lancaster, a communication design professional with over 10 years of online business development and marketing experience.
Clare runs several online businesses, her work has been featured in the Wall Street Journal and Forbes and she is a regular columnist for Nett Magazine.
Visit the shop to browse more online business & marketing articles.
Hi guys, I want to let you know about a project I’ve launched over at Women in Business.
Practical Mag is a digital magazine published one article at a time for people who want practical online business and marketing advice without the fluff.
Doing business online can be daunting. There’s a mystery that surrounds it – from secretive service providers to people out to make a quick buck. It doesn’t have to be that way.
Practical Mag is designed to give you accessible advice without the hype. It teaches you the ‘know how’ you need to establish an online business and grow it using solid marketing techniques.
Practical Mag offers you a reliable source of quality DIY online business and marketing solutions. The magazine is published one article at a time so that you can pick and mix the articles you require.
The articles explore the answers to your online business and marketing questions in depth. If you’ve got a question or problem you want help with – please submit it here or leave a comment below.
Each article is an in-depth tutorial, Q&A or case study packaged into a PDF suitable for viewing on your computer screen or for printing.
Practical Mag articles are written by Clare Lancaster, a communication design professional with over 10 years of online business development and marketing experience.
Clare runs several online businesses, her work has been featured in the Wall Street Journal and Forbes and she is a regular columnist for Nett Magazine.
The first article I’m publishing is the most common question I’m asked – how do I get more website visitors?
The Ladies being Australian women in business and female entrepreneurs – of course.
I’ve just released the advertiser kit for womeninbusiness.com.au. There are opportunities to advertise on the website and in the weekly newsletter.
I designed the advertising spots to be affordable and give options for micro businesses and up.
Check it out here or drop me a line with any questions.
Have you heard about Project 365?It’s a photo/blogging project that popped up a few years ago. Basically you take one picture per day for 365 days – effectively documenting your year in photos. You can read more about it here and here.
Looking back over a year in pictures sounds absolutely delightful so I decided to take part in the project this year.
I decided to create a set in my Flickr account to log the photos and am using my iPhone and the Flickr app to upload them daily. I know a few people who are dedicating their Posterous to the project which would also work really well.
Are you taking part in Project 365? Would love to follow it if you are – leave a link to your site or Flickr set in the comments below!
Image credit: Meshel
I've been working online since 2001, started my consultancy in 2008 and am the owner/editor of Women in Business.
I write a regular column for Nett Magazine and am a huge fan of big dreams and big actions. More »
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One of the things I love most and yet find difficult is working from home. Love the low overheads – not so much the isolation. I’m on to my second year now and I’m starting to look at alternatives.
